What is Pay Per Click Advertising?
Google Ads (or PPC), are the perfect way to get in front of your ideal customer at the exact moment they are searching for businesses like yours in the Columbus, Ohio area. Our Google Ads Certified expert, Brian, has been building successful marketing campaigns since the dawn of digital advertising. When Brian builds Google Ads campaigns, he has one goal: hugely positive ROI. He doesn’t copy-and-paste techniques that other agencies use. He delivers a custom-tailored approach that fits your business model. Our mission every day is to examine each marketing campaign and identify the most efficient use for your budget. We are relentless in our pursuit to target your ideal audience and get their attention at the most important moments.
When a potential customer searches for businesses like yours in the Columbus, Ohio area, ads are the top results displayed.
Google Ads (or PPC ads) are a combination of creativity and strategy. When a potential customer searches for businesses like yours in the Columbus, Ohio area, ads are the top results displayed. This means that the competition for the top spots are fierce. Our Google Ads Certified expert, Brian, builds campaigns to put you in the right spot, every time. He is an expert at pivoting and examining campaigns to make them more effective every day. Our goal is to create highly targeted campaigns (targeting by location, interests, demographic, etc.) that break your audiences down to the granular level. We then use our creativity to make your ads stand out from the rest and connect with your audience. There are many outlets for Google Ads, including:
- PPC Search Ads (Google, Bing, Yahoo)
- Google Display Ads (image ads on websites)
- YouTube Video Ads (pre-roll, mid-roll, image ads)
- Shopping Ads (product listing ads)
- Remarketing Ads
Why Do You Need PPC Ads?
Instant Results for Your Business
Google Ads are instant. Once we have a solid grasp of your business and the right strategy in place, we can build you campaigns and get you instant leads that translate into sales. We have a proven track record of getting quick and meaningful results due to our streamlined and efficient process. When paired together, the services of SEO and PPC set you up for long-term and instant success.
Only Pay for Results
Unlike most forms of traditional advertising, you will only pay for results when you use our Google Ads services. We develop highly targeted campaigns that appeal to your ideal audience, and you only pay when they click on your ad and visit your website. This means that we don’t spend money on people that aren’t interested in your product or service. This leads to spending your budget more efficiently and bringing you only the BEST leads.
The old saying goes “measure twice, cut once”. We treat your ad campaigns the same way. We set them up to drive real results and grow your business, and we track everything. We use call tracking and other conversion tracking metrics to make sure that we know exactly what your ROAS (return on ad spend) is and how positive your ROI is, down to the penny. When it comes to using tools that help us gauge our effectiveness, we don’t cut corners.
Cap Your Budget
We believe in total transparency. That means that we will not go over your planned budget. When we see opportunities for growth and avenues where you can expand, we communicate with you before implementing anything. We also believe in proving our results before asking to increase your budgets. Once we have proven the best way to allocate your budget, we work with you to define the next level of goals and ways to scale your campaigns.
Are Paid Ads the Right Solution for You?
There is a myriad of ways to use PPC to grow your business. Before we recommend a strategy and budget, we dive into advanced research and gauge which avenue suits your business model best. This starts with identifying search volume for your main keywords to determine the best platform to help grow your business. Once we know the competitive landscape and where your budget can be used effectively, we go into strategy mode. From there, we build a strategy from:
- Search Ads
- Display Ads
- Video Ads (YouTube etc.)
- Shopping Ads (product list ads)
- Remarketing Ads
Our PPC Campaign Process
Our PPC campaign process is what sets us apart from other agencies in the Columbus area. We don’t believe in the cut-and-paste method. Your business is unique, and you deserve a custom-tailored strategy. Our Google Ads Certified expert, Brian, has over 10 years of experience in delivering meaningful results. Your campaigns will get the full gamut of our expertise, including:
- Competitive research
- Budget recommendations
- Logical campaign structure
- Extensive list of negative keywords
- Bid strategy & tweaking (time of day, device used, etc.)
- And more!