What is Email & Content Marketing?
Email & Content Marketing is the most direct form of digital marketing. Once you have an email list, you are able to communicate directly with your customers in the Columbus, Ohio area and beyond. According to data, 92% of adults in the U.S. use email, and 61% of those people check it daily. What does that mean for your business? It means you have a chance to get in front of your ideal audience every single day. With the right content strategy, your business can also deliver blogs, white papers, or other media that falls under our Content Marketing Services. Our team has years of experience building businesses in Columbus with email & content marketing through list building, segmentation, content writing and more. Contact us today to get started.
Email & Content Marketing is the most direct form of digital marketing. Once you have an email list, you are able to communicate directly with your customers in the Columbus, Ohio area and beyond.
Connecting You with Your Audience at the Right Time
The first step to a powerful email marketing campaign is building your contact lists. Our digital marketing agency has the experience needed to grow your lists, whether you are starting from scratch with zero contacts or already have thousands of email addresses. With our tools, we are able to grow your list in no-time and bring your message to the world. We build a custom-tailored plan to expand and grow your audience the right way so that your content converts them into sales. Once we have implemented our strategies, we can then begin to segment your list and build a game-changing content plan.
Putting Your List to Work
Once we have started to build your email list, we spring into action and begin segmenting your lists and utilizing your contacts for other digital marketing efforts. Our team will segment your contacts into highly targeted lists so that we can deliver the right message to the right people. The future of marketing is highly personalized, and our efforts always align with the latest trends. We also have the ability to use your email list for other marketing efforts including targeting them through social media ads, Google ads, and more. When your business has email addresses of people that are already interested in your products or services, the ROI on targeted ads with those addresses’ skyrockets.
Crafting the Right Message
The saying goes “content is king”. Crafting the right message that resonates and connects with your audience will help you drive sales and grow your business. We are experts in developing your brand, doing competitive research, and creating a game plan to make your content stand out and shine. We determine your marketing mix and where your email and content marketing fall within that mix. When your business has a streamlined and cohesive marketing strategy, your ROI increases. We’ve worked with many Columbus, Ohio area businesses to develop content that educates and informs their audiences.
Finding the Right Time
Once your email and content marketing plan has been established, it’s time for us to determine the ideal time to deliver your message to your audience. We examine every detail so that we can be sure your content is being delivered at the best time to drive sales. Whether it’s time of day, day of the week, or another metric, we look at the data to make informed decisions. The longer your campaigns are running, the more data we have to analyze. The more data we have to analyze, the more tweaks we can make to drive conversions and grow your business!
Keep ‘Em Coming
Your subscribers can be your businesses biggest advocates. Email marketing gives you the ability to interact with your ideal audience on a personal level. Once you have shown people your brand story, you will have customers for life. We specialize in creating loyal consumers through email and content marketing. You will have a content calendar created each month with each goal and strategy laid out in detail. We craft a message with that specific purpose in mind. The lifetime value of a customer is something we take very seriously and aim to convert your audience for life.
Spreading the Word
Generating new reviews for your business is a digital marketing tool that produces ongoing ROI. When potential customers are deciding where to spend their money, online reviews can make the difference. According to data, 95% of consumers read online reviews before making a purchase. We utilize your email and content marketing campaigns to help drive new reviews for your business. Asking your most loyal customers for feedback in the form of reviews (Google, Facebook, etc.) gives you the advantage over your competitors. We work with you to create a strategic plan for getting consistent and positive reviews in the right places. When it comes to your reputation, we don’t leave anything to chance.