What is Search Engine Optimization?
Search Engine Optimization has one, refreshingly simple goal: getting your website to rank at the top of searches (ie. Google) when people search for services or products that your business offers. The higher your website ranks, the more traffic and sales you can expect. Getting your website to rank at the top (above your competitors) takes a combination of strategy, planning, expertise, and hard work. Our digital marketing agency has been building a strong SEO presence for Columbus, Ohio businesses for many years.
A key component of SEO that our Columbus SEO company focuses on is on-site SEO. Getting your website ranked at the top of Google cannot be done without this.
A key component of SEO that our Columbus SEO company focuses on is on-site SEO. Getting your website ranked at the top of Google cannot be done without this. Our SEO expert, Nelly, has the marketing mind needed to configure your site so that you can rank ahead of your competitors and drive more sales. We work strategically with:
- Page Titles
- Meta descriptions
- Header tags
- Image attribution
- Semantic mark-up
- URL structure
Off-site SEO is another key component of our full-scale SEO strategy. We put in the hard work necessary to give your website the credibility it needs to rank for your main keywords. While on-site SEO focuses on optimizing your website for Google searches, off-site SEO focuses heavily on link-building and acquisition (the ability to spread your URL to other relevant sites that can point back to you) and earning mentions (having other sites reference your content).
The third component of our comprehensive SEO strategy is Local SEO. Our goal with Local SEO is to get your business to the top of map results when people search for businesses in your area. According to data, 88% of consumers use local search to find businesses in their area. We put your website on the map through:
- Reviews & Review Management
- Correct NAP placement (name, address, phone number)
Why do you need SEO?
There is no substitute for great SEO. Our ability to get your website ranked at the top of searches (like Google) for your main keywords is paramount for growing your business the right way. Think of SEO as the foundation of your website. Without a well-thought-out game plan and defined goals, it will crumble. That’s where we come in. With hard work, creativity, strategy and determination, your website traffic and ROI will increase. Consider us your website architect and construction crew. Our mission is to build and maintain your foundation through on-site SEO, off-site SEO, and Local SEO for ongoing success.
Are You a Good Candidate for SEO?
If people are actively searching for businesses like yours, then SEO is a digital marketing tool you should absolutely have in your arsenal. We do the research to determine the search volume for your main keywords and the best approach to getting you to rank for them. If search volume isn’t high enough to consider SEO, Local SEO may be the perfect strategy to implement. All of our SEO strategies are custom-tailored to fit your business and your needs.
Our SEO Capabilities
We are a full-service SEO agency located in the heart of Columbus, Ohio. Our strategy for your business includes:
- Keywords research and strategy: finding the best keywords that will drive ROI for your business
- On-site SEO updates: optimizing and structuring your website to compete for the top spots on Google
- Content Optimization: combing through your website content to deliver the right words at the right time
- Local listing set-up and optimization: putting your business information in the directories that people use the most
- Citation clean-up and building: making sure your information is correct and consistent across the internet
- Link acquisition: building links across the internet that point back to your website
- Test and Measure: reviewing our results and finding ways to constantly improve